Diageo, the world’s largest producer of spirits and an international leader in beer and wine, with over 200 brands, wanted to differentiate its products in both on- and off-trade environments and generate new direct-to-consumer relationships. They chose EVRYTHNG to help them to build brand loyalty through a continuous digital dialog with consumers.
EVRYTHNG’s technology is game changing. We have a profound strategic opportunity to transform our physical products into owned digital media, which can communicate personalized information and experiences to consumers, exactly when and where they want it.
Venky Balakrishnan
Global Vice President, Digital Innovation, Diageo
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